When most well-intentioned aid workers hear of a problem
they think they can fix, they go to work. This, Ernesto Sirolli
suggests, is naïve. In this funny and impassioned talk, he proposes that
the first step is to listen to the people you're trying to help, and
tap into their own entrepreneurial spirit. His advice on what works will
help any entrepreneur.
Ernesto Sirolli got his start doing aid work in Africa in the 70's -- and quickly realised how ineffective it was. Full bio